Mamp;C Saatchi to help develop Armenia's tourism branding strategy
PanArmenian.Net - Wednesday 6th December, 2017
PanARMENIAN.Net - World-famous international advertising agency network Mamp;C Saatchi is interested in contributing to the development and branding of tourism in Armenia.
Relevant issues were discussed at a meeting of prime minister Karen Karapetyan, head of the tourism committee Zarmine Zeytuntsyan and Mamp;C Saatchi director Aneli Bedi.
According to Zeytuntsyan, a small tourism branding program in a single market was initially under discussion with the company, but given the firm's successful experience in a number of countries and Armenia's great potential in the sector, it would also be appropriate to consider the possibility of initiating a more comprehensive plan.
Karapetyan hailed the initiative and proposed to discuss the matter with the representatives of the Center for Strategic Initiatives and the Development Foundation of Armenia.
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